As chairman Professor Bedi has overall control for the expansion of the company in the UK and overseas.
David has spent his working career selling into the NHS prior to founding the company in late 2004 with Steve. He spent several years selling a range of drug delivery products and needle free systems to hospital consultant surgeons. He then moved to a range of orthopedic implants and trained junior surgeons on basic implant techniques. He was involved more recently with theatre visits and product advice during operative procedures selling a range of joint replacement orthopedic implants to consultant surgeons.
David runs the sales and strategy in the UK, including NHS staff training, demonstrations and is the primary contact for the NHS clinical teams.
He is married and lives in West Sussex.
Steve has spent his working career in sales working in a variety of fields for both public companies and greenfield operations prior to founding the company in late 2004 with David. He worked initially in sales and marketing working with major brewers, hotel and restaurant chains in the UK and Madrid, then moving on to manage a small leisure group specializing in golf course memberships. He was involved more recently with a Brighton based company specializing in the provision of digital screen networks in supermarkets and other major retail multiples for advertising where he headed the sales and oversaw the companies fundraising.
Steve has overall responsibility for the operational side of the diaco®, including overseeing manufacturing, suppliers and product development.
He is married with one daughter and lives in West Sussex.